Something to good to learn from…
A disappointed salesman of Coca Cola returns from his Middle East assignment.
A friend asked, "Why weren't you successful with the Arabs ? "
The salesman explained
"When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through three posters....
First poster: A man lying in the hot desert sand...totally exhausted and fainting.
Second poster: The man is drinking our Cola.
Third poster: Our man is now totally refreshed.
An d Then these posters were pasted all over the place
"Then that should have worked!" said the friend.
"The hell it should had! ? said the salesman. didn't realize that Arabs read from right to left"
