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Something to good to learn from…
A disappointed salesman of Coca Cola returns from his Middle East assignment.
A friend asked, "Why weren't you successful with the Arabs ? "
The salesman explained
"When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didn't know to speak Arabic. So, I planned to convey the message through three posters....
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhGokZIx8fN2wP_bG1T36CdiBDGvdPejC1KQdSPB1ltRkyqGodbVHo19wKuAfr09HrBfVSYXTSLRRn6HzoXHIFsRtg6HLExeSYnI5u1uNmorl-XR74RKkKnSrYIcrMBk8f-abydL-qCJ-2G/s200/0D018301.jpg)
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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5XFS_vfcmKDeLXIdkILyGIswXatODD_tbpTFccsVuUsNyH3fjfCPCaYtkXSNPq0srmOEN1UNh4fDXAyefuND8IjpchWARv_g5KCb_nvKGZQOaffi4-DCYXIKxVXr25yBJaYaaUhdyVu0v/s200/0D612277.jpg)
First poster: A man lying in the hot desert sand...totally exhausted and fainting.
Second poster: The man is drinking our Cola.
Third poster: Our man is now totally refreshed.
An d Then these posters were pasted all over the place
"Then that should have worked!" said the friend.
"The hell it should had! ? said the salesman. didn't realize that Arabs read from right to left"